Alicia Peel
Workplace Strategy Consultant
Create a workplace that's actually strategic
Don't treat office design, culture, and hybrid policy as separate initiatives.
I help leaders at engineering firms and professional services companies create integrated workplace strategies that are measured, intentional, and aligned with business outcomes.
Is This You?
✓ Your company has grown to 50-150+ employees
✓ Office decisions feel high-stakes but you lack a clear methodology
✓ Culture felt natural when small, now requires intentional design
✓ You're paying for space that isn't being used effectively
✓ Hybrid policy exists but it isn't working
The Integrated Approach
INTEGRATED EXPERTISE
I bridge business intelligence, strategic design, and workplace consulting, bringing together cultural analysis, behavioural data, and spatial strategy. This means your workplace decisions are grounded in both organisational understanding and design expertise, creating coherent strategies rather than fragmented solutions.
EVIDENCE-BASED, NOT ASSUMPTION-BASED
I measure how your team actually works, not what they say they want. Behavioural data reveals the real friction points - so recommendations address root causes, not symptoms.
DESIGNED FOR GROWING COMPANIES
I specialise in organisations with 50-200 employees navigating growth transitions, where culture needs to be intentionally designed, not assumed. You get personalised strategic guidance tailored to your specific context, working directly with me throughout the process.
The Process
DISCOVER
Understanding what's actually happening in your organisation through the lens of your defined values—identifying the behaviours that sit underneath those values and observing how your current environment supports or hinders them.
DEFINE
Translating organisational insights into clear strategic requirements - connecting your culture, ways of working, and business objectives to spatial and policy decisions.
DELIVER
Supporting you through workplace design projects including strategic definition (RIBA Stages 0-1) and implementation. This includes change management to ensure your transformation aligns people, culture, and space effectively.
Recent Project
Real Results for Growing Companies
THE CHALLENGE
Company had doubled in size but office hadn't kept pace. Teams complained about "too many meetings" whilst struggling to collaborate effectively.
THE APPROACH
5-week diagnostic assessment measuring actual behaviors, not preferences. Discovered desk-heavy environment forced formal meetings as the only collaboration mechanism.
THE RESULT
✓ Identified 5 critical friction points
✓ Delivered quick-win roadmap (0-3 months)
✓ Strategic framework for renovation vs relocation decision
"The result was better than expected... The resulting report has exceeded our expectations and will support a significant improvement in the working environment for our teams."
— Client, Engineering & Manufacturing Sector
Testimonial
"Where others focus on the space, Alicia focuses on embedding culture in your workplace environment"
“After seeing some LinkedIn posts from Alicia, which looked differently at the problems within the workplace, I immediately knew I had to make contact. Where others focus on the actual space; moving desks, painting colours, etc, or with the fixed mindset that employees should be in the office, Alicia focuses on how you embed your culture in the workplace environment, what is the value of encouraging people into the office, why do they want to come in and how to use the space to encourage collaboration.
In a short space of time, she has created an in-depth report that truly understands our organisation and can help add to our culture. When I initially spoke with her, I tried to lower my excitement at the 'art of the possible' because the initial assessment was to be done in only 5 weeks. The resulting report has exceeded our expectations and will support a significant improvement in the working environment for our teams.
We have benefited from an independent critique of our policies and working practices, done in a way which doesn't criticise but enhances what we are doing. If you have issues with your teams collaborating, if you have issues with people wanting to come into the offices, if you want to consider ways of making your meetings add value, if you are looking to create an innovative environment or if you just have space issues within the workplace, then I have no hesitation recommending that you contact Alicia to undertake a Strategic Workplace Assessment on your organisation."
Client, Engineering & Manufacturing Sector
Testimonial
"An invaluable asset to any team—strategic, innovative, collaborative, and deeply committed to excellence”
“I've had the pleasure of working with Alicia for several years, and I can confidently say she is one of the most strategically-minded and forward-thinking professionals I’ve encountered. She consistently approaches challenges with a proactive mindset, not only identifying issues but actively seeking innovative and effective solutions.
What truly sets Alicia apart is her ability to challenge the status quo in a constructive way, never for the sake of change, but always to improve outcomes and add value. She is a natural collaborator, engaging cross-functional teams with ease, and she thrives in environments where complex problems require creative and strategic solutions.
Her passion for learning and continuous development is evident in everything she does. Whether it’s mastering a new skill or exploring new approaches, Alicia brings curiosity and enthusiasm to the table. Perhaps most impressively, she has a remarkable talent for breaking down complex concepts and presenting them in a way that’s both accessible and actionable for diverse audiences.
In short, Alicia is an invaluable asset to any team—strategic, innovative, collaborative, and deeply committed to excellence.”
Peter Myers, Former Operations Director of UK&I Transportation, AECOM